When approached to script two ads for Notes Aromas, I focused on a male perspective around cost and why men want to smell good.

Researching the brand, I found their mission: affordable dupes of luxury fragrances. As someone who spends over £100 every few months on named scents, I asked myself why—answering: the name, the smell, and attraction.

Concept 1 centered on the cost-of-living crisis: why overpay when these dupes smell the same—or better? Reviews confirmed the scent lasted longer, which I tested myself—adding longevity as a second USP.

Concept 2 explored why men wear fragrance. I used a relatable hook: after a long day, we still want to impress. This concept played on attraction, using the same USPs.

I chose skit-style formats after researching TikTok and Meta trends—combining humor with value messaging.

Both scripts were approved and, once live, performed in the top 2% for hook rate, retention, and conversions.